I was born in Switzerland and spent the first part of my childhood in New York City from ages 3 to 10. At 10, I returned to Zurich, where I lived through my teenage years. This blend of cultures and perspectives shaped not only how I see the world—but how I design for it.

From a young age, I was drawn to the inner workings of businesses. I was fascinated by how brands operated, grew, and adapted. Naturally, I began my academic journey in international business. But something was missing: creativity. Once I discovered design, I found my medium. It let me think visually, strategically, and empathetically.

That early curiosity about business never left me. If anything, it sharpened. Today, I bring that same drive into every project—connecting user needs to business goals through thoughtful, intentional design.

I believe great design doesn’t just look good. It solves problems. It moves people. And it builds better futures.